Services
Brand Strategy
What Does it All Mean?
Brand Strategy
Are you ready to change your understanding of marketing? To put aside all the things you thought you knew and be excited about the opportunities out there?
If you say yes, then we can work together and grow your business. It is exciting, innovative and creative, and it is teamwork.
The Methodolgy
What Does it All Mean?
Brand Strategy
Marketing in 2022 means understanding the motivations of your customers, What makes them click.
Using a range of techniques, gleaned from years of working with Disruption, Agile and adding my own experience, I bring you along a journey to a deep understanding of customer behaviour. Then we start to developed the strategy.
What Does it All Mean?
What Does it All Mean?
What Does it All Mean?
What are the benefits for the customer of choosing you? Not the product or service itself, but the benefits. What is going to be different?
Take a simple product like glue. Why do people buy it? So they can have the glue? Or because of the results of using it in their lives. A fixed shelf, a repaired plate, which are then used, and soon t
What are the benefits for the customer of choosing you? Not the product or service itself, but the benefits. What is going to be different?
Take a simple product like glue. Why do people buy it? So they can have the glue? Or because of the results of using it in their lives. A fixed shelf, a repaired plate, which are then used, and soon the glue is forgotten, but the benefits remain.
So what about your business, what are the long term benefits, long after the purchase.