Because I have a track record. I work with people and deliver real benefits. The knowledge is there forever, the understanding of how to spend marketing money is satisfying, the success of the brand is motivating.
I enjoy my job. It is the most satisfying part of my life apart from seeing my kids growing up. I love it when a light goes on and a client realises what is going on out there, and how to take advantage of the new digital age.
Clear your mind. Don't think you have to compete about how much you know about marketing, we start with a blank sheet.
I want you to be excited, to tell your friends stuff they don't know, and to be confident that every time you listen to a marketing "expert" you will know immediately if they are for real.