Audiencefirstmarketing

About Us

Branding and Marketing Have Changed

The world of marketing has been turned upside down by the domination of digital. Huge brands now have to compete with small local companies, who can now compete like never before.

If they get the brand and marketing strategy right.

And very few do.

It is not about shouting your wares. It is about understanding the part you play in peoples' lives.

What do you do for them, to improve things, to make life easier, more exicintg, more rewarding, more interesting, creating more conversations...

Audience First Marketing

Think about why you buy from a business, for personal or professional reasons.

Do you know the person or company you are buying from? Do you check them out?

What about reviews from people just like you, are they important?

To get your marketing right, you have to think about the why. Why do people need you, what will they get out of buying from you, how are they going to feel?

It's Been a Long Time Coming

There are a lot of marketing "experts" out there. But for some reason not a lot of good marketing? Why?

Because too many people jump straight into delivery before developing a robust strategy.

And great strategy comes from a mixture of experience and creativity. Strategic creativity is more important than the content, as it creates context.

That's where I come in, having created winning strategies for multiple winning pitches and clients in many markets.

I put that experience to work for your business. If you are prepared to be open minded, creative, and innovative, we can work together to grow your business.

Some Work

Dekko - A Great Client

Grafton - A Brand built on Bananas

Dekko was a great client. They let us do our work, and bought great ideas, developed by the creative team at Fiore, including Larry McGarry.

Grafton - A Brand built on Bananas

There Grafton brand owned yellow, but if I told you why, you would hardly believe it. For over 20 years the branding created instant awareness.

Benefits, benefits, benefits...

Grafton - A Brand built on Bananas

Benefits, benefits, benefits...

These ads for NITB were totally focused on showing the benefits of taking a short break. The feeling of well-being, the enjoyment of telling friends, all wrapped up in the showing that NI is a great place.

Brands exist in the minds of your customers

About Us

Branding and Marketing Have Changed

Audience First Marketing

It's Been a Long Time Coming

Some Work

Dekko - A Great Client

Grafton - A Brand built on Bananas

Grafton - A Brand built on Bananas

Grafton - A Brand built on Bananas

Grafton - A Brand built on Bananas

Grafton - A Brand built on Bananas

Benefits, benefits, benefits...

Grafton - A Brand built on Bananas

Benefits, benefits, benefits...

Advertising and Marketing...

Brands exist in the minds of your customers

About Us

Branding and Marketing Have Changed

Audience First Marketing

It's Been a Long Time Coming

Some Work

Dekko - A Great Client

Grafton - A Brand built on Bananas

Grafton - A Brand built on Bananas

Grafton - A Brand built on Bananas

Grafton - A Brand built on Bananas

Grafton - A Brand built on Bananas

Benefits, benefits, benefits...

Grafton - A Brand built on Bananas

Benefits, benefits, benefits...

Advertising and Marketing...

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